Monster x Play Shoot

We brought the bar to the big leagues. For the Monster x PowerPlay shoot, our bar team stepped up to showcase their play-by-play cocktail skills, while our guys behind the lenses caught every shake, stir, pour and personality in their element. The brief? Create natural, scroll-stopping content that brings our clients’ signature cocktails to life — without making it feel like a staged production. So, we designed, developed and directed a content day where the cocktails did the talking, the bartenders brought the energy, and the cameras simply followed the action. A little mixology. A little sport. A lot of good content.